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defy all odds

Is a way of life. Whether challenging a beauty convention or a cool, new tech discovery, we encourage our community to embrace uniqueness.

Get educated. Get inspired. Get involved.

Engage the DāO Experience

But FIRST, an ingredient check

Our full DāO line has officially gone into production! As this is an exciting time for all of us, we just wanted to give you a quick tour of the key ingredients used in our line of products.

Let's Talk About Hair Porosity.

Determining your hair porosity can certainly seem daunting, but it's much easier than you think. With these simple tests and tips, you can unlock the code to understanding how your hair retains moisture.

How to Wear the Curly 'Fro

3 Tips for the Perfect Natural Hairstyle Each Time!