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July 26, 2018

Full Divine 7 product line goes into production: But first, an ingredient check

Our full DāO line has officially gone into production! As this is an exciting time for all of us, we just wanted to give you a quick tour of the key ingredients used in our line of products.


DāO Divine 7 Product Line

Let us first start off by saying that at DāO we are proud believers in being transparent with our customers, especially regarding the ingredients in our plant-based products. They are everyday-safe, beneficial add-ons to a happy, healthy lifestyle which customers can easily access and research the ingredients themselves. However, if you’re reading this, then you are in luck! We’ve done the research so you don’t have to. Our team is going to walk you through various ingredients and give you insight into the makeup of our products.

At DāO, we refer to the EWG’s (Environmental Working Group) hazard scorecard to differentiate the good chemicals from the bad. The EWG is a non-profit organization dedicated to protecting human health and the environment with their research, education and product ingredient verifications. Being EWG Verified means having personal care products that you can trust that have met strict standards that support and align to your health. In today’s market, it is easy to overlook products which contain harmful and dangerous chemical ingredients that you may use for yourself and your family. Luckily, the Environmental Working Group works tirelessly to provide research by toxicologists, chemists, and epidemiologists to protect you and the environment with chemical safety. While using EWG as a guide, we made a promise to only use ingredients which have a toxicity level at or below 4. This is to ensure that our products can be used by anyone and everyone, with no worries about harsh impacts on your health and the health of the environment. 

Photo: EWG Skin Deep Cosmetic Database

Key Ingredients in our Divine 7 product line:

  • Hemp oil - Extracted from the seeds of Cannabis Sativa plant; Hemp oil hydrates and moisturizes your hair so it's softer and more manageable
    • Hazard Score - 2
  • Chamomile Oil - Chamomile oil is extracted from the flowers of the chamomile plant; Chamomile soothes and moisturizes the skin and scalp resulting in a healthier and more vibrant appearance.
    • Hazard Score - 1
  • Capsicum Extract - Extracted from the hot red chile pepper and then transformed from concentrate into 100% pure juice; Capsicum clears the skin of blemishes while keeping it firm and tight.
    • Hazard Score - 1
  • Acai Oil - Comes from Acai fruit (berries); softens the hair making it smoother, and easy to detangle
    • Hazard Score - 1
  • Sage Extract - Derived from Sage herb (plant); Antioxidant which protects the hair and promotes shine
    • Hazard Score - 1
  • Coconut Oil - An edible oil extracted from the kernel of mature coconuts; Coconut Oil soothe, hydrate, and revitalize both the scalp and the hair without weighing it down
    • Hazard Score  - 1
  • Shikakai Nut (Acacia concinna) - A shrub-like tree grown in Central India and other parts of South Asia;  Shikakai Nut eliminates dandruff, nourishes new growth, cleanses, and leaves the hair with a healthy shine
    • Hazard Score - 1
  • Hibiscus Petal - Flowering plant; Hibiscus flowers fight off hair loss and support the natural health of the hair bringing out its natural color and luster.
    • Hazard Score - 1
  • Aloe Vera - Extracted from Aloe plant; Locks in moisture and amps up shine
    • Hazard Score - 1-3 depending on usage
  • Rosemary Extract - From Rosemary plant; Promotes hair growth and strength
    • Hazard Score - 1

From here on out, you can feel empowered and be conscious of the products that you use as it relates to personal care. DāO has taken the steps to establish the importance of all natural plant-based products and it is shown through our products and our mission.

So, are you ready to make your purchase and invest in your #MindBodyHair?  Pre-order your DāO products today!

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