On Tuesday, February 13, 2018, DāO celebrated thelaunch of the Divine 7 productline for all ages, genders, hair types and textures -- available inMay 2018.Theextravaganzatook placeatExodosLounge on 529 MonroeAvenue in Detroit’s famed Greektown district.
Guestsfortheeventincludedbusiness leaders,philanthropists, bloggersand stylistsfromsalonsacrossMetroDetroit. Attendees eagerly participated in hair demonstrationsthroughouttheevening getting a little taste of the DāO transformational hair experience.
DāOcofoundersErinPattenandWillisMarshall took time during the event to share their vision forhowamission-drivenorganizationcantransformstandardbeautypracticesand encourage diverse communities to #DefyAllOdds, the company’s acronym.
The event was a resounding success! Attendees left with bags of Naturel Moisturizing Spray and many contributed to the crowdfunding campaign to support the manufacturing, production, and fulfillment of the full product line. The full product line includes:
When seeking to nurture your long-term hair health, this divine product line up promotes beautiful, healthy hair at every occasion.