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February 15, 2018

On Tuesday, February 13, 2018, DāO celebrated thelaunch of the Divine 7 productline for all ages, genders, hair types and textures -- available inMay 2018.Theextravaganzatook placeatExodosLounge on 529 MonroeAvenue in Detroits famed Greektown district.

DaO DāO Cofounders Erin Patten Willis Marshall with launch party attendees

Guestsfortheeventincludedbusiness leaders,philanthropists, bloggersand stylistsfromsalonsacrossMetroDetroit. Attendees eagerly participated in hair demonstrationsthroughouttheevening getting a little taste of the DāO transformational hair experience.

DāOcofoundersErinPattenandWillisMarshall took time during the event to share their vision forhowamission-drivenorganizationcantransformstandardbeautypracticesand encourage diverse communities to #DefyAllOdds, the company’s acronym. 

The event was a resounding success! Attendees left with bags of Naturel Moisturizing Spray and many contributed to the crowdfunding campaign to support the manufacturing, production, and fulfillment of the full product line. The full product line includes:

  • Açaí & Sage Conditioning Shampoo
  • Jasmine & Capsicum Deep Conditioner
  • Açaí & Sage Leave-In Conditioner
  • Tea Tree & Capsicum Scalp Conditioner
  • Hemp & Neem Naturel Moisturizing Spray
  • Lemon Eucalyptus & Capsicum Growth Oil
  • Rosemary & Coconut Non-Flake Gel

When seeking to nurture your long-term hair health, this divine product line up promotes beautiful, healthy hair at every occasion.

DāO DaO launch party attendees               DāO DaO launch party hair product demonstration

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