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Your Hair Journey Starts Here

Your Hair Journey
Starts Here 

DāO is simple, yet superior. Our plant-based products transform the hair care experience for all ages, all genders, and all hair types.

Your Hair Journey Starts Here

Your Hair Journey
Starts Here 

DāO is simple, yet superior. Our plant-based products transform the hair care experience for all ages, all genders, and all hair types.

How we’re different

DāO is for Hair.

False divisions have been created and exploited for years in the beauty industry and it ends here. DāO isn’t solely for women or men or children — DāO is for Hair.

Embracing inclusivity and simplicity, DāO  Defies All Odds by offering premium products that transform  the health of curly, wavy and straight hair textures

Divine 7 Product Line.
All Natural. All You.

Divine 7 Product Line.
All Natural. All You.

Divine 7 Product Line.
All Natural. All You.

Divine 7 Product Line.
All Natural. All You.

Learn how each of our products work to transform & simplify your hair experience.

Divine 7 Product Line.
All Natural. All You.

Divine 7 Product Line.
All Natural. All You.

Learn how each of our products work to transform & simplify your hair experience.

Learn how each of our products work to transform & simplify your hair experience.

Why we do what we do

Own Your Identity.

DāO donates a portion of profits to fund the #DefyAllOdds Own Your Identity campaign encouraging young and old from all backgrounds to own their identities and embrace the differences that make them unique.

Learn More

Learn how each of our products work to transform & simplify your hair experience.

Learn how each of our products work to transform & simplify your hair experience.

Why we do what we do

Own Your Identity.

DāO donates a portion of profits to fund the #DefyAllOdds Own Your Identity campaign encouraging young and old from all backgrounds to own their identities and embrace the differences that make them unique.

Why we do what we do

Own Your Identity.

DāO donates a portion of profits to fund the #DefyAllOdds Own Your Identity campaign encouraging young and old from all backgrounds to own their identities and embrace the differences that make them unique.

Who We Are.

A mission-driven company dedicated to promoting healthy hair and self-care practices, creating premium products inspired by nature, and encouraging ALL to embrace their true identity.

Learn More

Who We Are.

A mission-driven company dedicated to promoting healthy hair and self-care practices, creating premium products inspired by nature, and encouraging ALL to embrace their true identity.

Read More

Who We Are.

A mission-driven company dedicated to promoting healthy hair and self-care practices, creating premium products inspired by nature, and encouraging ALL to embrace their true identity.

Read More

Who We Are.

A mission-driven company dedicated to promoting healthy hair and self-care practices, creating premium products inspired by nature, and encouraging ALL to embrace their true identity.

Read More

Don’t just take our word for it

Hear from DāO Enthusiasts.

Don’t just take our word for it

Hear from DāO Enthusiasts.

Don’t just take our word for it

Hear from DāO Enthusiasts.

@daodetroit

Don’t miss a step along the DāO journey! 

Sign up for exclusive deals, info on upcoming events, and more.

By clicking "Sign Up" you agree to our Terms of Service & Privacy Policy.

@daodetroit

Don’t miss a step along the DāO journey! 

Sign up for exclusive deals, info on upcoming events, and more.

By clicking "Sign Up" you agree to our Terms of Service & Privacy Policy.

Try DāO for the Whole Family.

Our products are effective enough for adults, yet safe enough for kids.

Try DāO for the Whole Family.

Our products are effective enough for adults, yet safe enough for kids.

Try DāO for the Whole Family.

Our products are effective enough for adults, yet safe enough for kids.

Try DāO for the Whole Family.

Our products are effective enough for adults, yet safe enough for kids.

Try DāO for the
Whole Family.

Our products are effective enough for adults, yet safe enough for kids.